DY4PT

About the project

Dubai Youth for Public Transport (DY4PT) is the Road and Transport Authority (RTA) of Dubai's way of encouraging young people and professionals to embrace a more active and sustainable lifestyle while making the most of the city's extensive public transport network.

Young people are ambitious, engaged and feel like they can change the world. This brand takes after them – it's lit!

DY4PT - Tshirt
DY4PT - Transport Map

Inspired by the diagonal lines of Dubai’s map, the icon offers a vivid sense of togetherness.

DY4PT - Bottle with Tag

It's cool to be engaged!

DY4PT provides young people living in Dubai with a platform to be active and engaged. The yearly hackathon, in collaboration with Y4PT (Youth for Public Transport), is an event where they come together, alongside the rest of the world's youth, to offer brilliant solutions to the challenges of public transport.

DY4PT - Membership Card

"Participants from all over the world presented their concepts and prototypes and it felt like I was having an intellectual duel with great minds, or shall I say the greatest upcoming minds?!"

Nelly Blase
DY4PT - Brochure

A notional application that helps young users rate public transport modes and share their ideas on the go.

DY4PT - Poster