Likwid
About Likwid
An advertising and social media agency, Likwid is specialized in NGOs, NPOs and CSR programs, partnering with clients like the Lebanese Red Cross and the Qatari Red Crescent
Realigning the team with their shared passion
Having started out as a traditional advertising agency, Likwid was ready to start working exclusively with NGOs and NPOs. This shift was initiated by one of the agency’s founders, Rodney Eid, following a desire to align Likwid’s focus with a shared and central passion: supporting people and supporting the entities that assist them. As past members of the Red Cross and having the Lebanese Red cross as a key client, this change of positioning hit close to home.
Highlighting our story at every touchpoint
Each asset in the visual system had to play a keyrole in giving distinction to the brand and its story, especially in instances where the brandmark is not present.
Crises through illustration
Zeina Bassil, an illustrator based in Beirut, brought to life 5 key illustrations that reflecting our current global crises. The thick black and white strokes, along with the detailed nuances made the illustration relevant, truthful and dignified.
A new purpose
Likwid’s purpose ‘all in for good’ is the result of the team’s dedication, their set of beliefs and the agency’s passion in promoting a culture of understanding and inclusivity.
We worked closely with the team to define their key drivers and trickle their purpose down to a story that can be embraced and shared by the different stakeholders.
The iconography that we created for Likwid are very specific to their services. They are distinct in their feel and crafted to ensure the utmost visibility on digital as well as printed comms.
The design solution
The design solution is a true reflection of Likwid’s approach to challenges and briefs. It is manifested across a variety of touchpoints, catering to the wide range of solutions they offer.
