Noor Bank

NOOR Bank Introduction
NOOR Bank Brandmark Schematic
NOOR Bank Brandmark

About Noor Bank

How can a local bank appeal to a growing young audience? By talking less and helping them get more things done, faster. In order to do that, Noor Bank needed to clarify and simplify the entire bank journey.

NOOR Bank app and card
NOOR Bank Brand Expression

And so...

We began by prioritizing and organizing the basics starting with the different forms required for the bank’s range of services. We did that by translating the needed steps into a clear and efficient visual design and by utilizing spatial design at the bank’s entrance to get as much done there as possible, before customers reached the counter.

NOOR Bank brochures

Crafting all the details

This approach combined with a customized Arabic typeface consisting of 29 letters, created by Pascal Zoghbi, allowed us to enhance the iconography style and reinforce the bank’s getting-things-done attitude.

NOOR Bank Iconography

The iconography designed by Elliott Burford reflects the bank’s values: clean, simple, hardworking, elegant, confident but not arrogant.

Noor Bank typeface
Noor Bank Typeface
Noor Bank Typeface
Noor Bank Typeface

Noor Type designed by 29LT is a simplified,
hybrid Kufi/Naskh type family in three weights,
light, regular, and bold.

NOOR Bank Brand Book
NOOR Bank Environments
NOOR Bank Environments

Simple up to the last bit

While duplicating the icon in the mark in both languages was the norm across the branding industry in the region, Noor Bank’s pragmatic mindset prevailed and we used only one icon in Latin to avoid confusion and clutter.

NOOR Bank Stationery
NOOR Bank Billboard Launch

Noor, launch campaign, Dubai 2014

NOOR Bank Illustration style
NOOR Bank Illustration style
NOOR Bank Illustration style

Illustration style, using a simple but striking colour palette.

NOOR Bank - branch

This project was creatively lead by Marie, whilst at Wolff Olins Dubai.