Richy's
How it all started
When Richy's was launched, a salad was no match to the filling and flamboyant experience of other dining options widely available in Dubai.
Richy’s stepped in to revolutionize the salad concept, giving on-the-go people the option of creating
a wholesome and delicious meal: a courageous salad.
We feast with our eyes first
Appetizing, quirky, contemporary and lush, the Richy's identity is a reflection of a timeless truth: we feast with our eyes first, then our taste buds.
A mono-linear iconography language that builds on the line drawing of the mark.
A visual brand that
compliments a great salad
Richy’s delicious, bold wit and playful character are reflected in every aspect of the brand, from typography and iconography to color palette and tone of voice. Today, Richy’s generates over $1.2M a year from 2 shops by selling hundreds of courageous salads every day.
Font Smith’s FS Lola, with its rare combination of feminine and masculine characteristics gave Richy’s a very distinctive character.
This was complemented by a fully saturated color palette inspired by fruits and vegetables in full harvest. Basically, the ingredients of a salad.
Putting the salad centre stage became part of the photography style.
The salad became the visualization of the mark.
