Salma
About Salma
Named after Salma Al Sharhan (1934-2014), the first professional nurse in the UAE, Salma is a halal food relief program to help solve the pervasive problem of malnutrition in refugee communities.
Left: Salma Al Sharhan, the region's own Florence Nightingale.
Right: a schematic of information hierarchy on the pack.
Simple does it
By applying a simple and intuitive design approach, we wanted to make sure that even refugees with low literacy levels could recognize the visual cues on the pack and feel reassured that the content met both their nutritional and religious needs.
Over the last few years
Salma has provided more than 455,000 meals and distributed 50 tons of meat to victims of wars, crises and natural disasters around the world, including 200,000 meals in Palestine, 70,200 in Yemen, 63,000 in Tajikistan, 61,600 meals and 50 tonnes of meat in Jordan, 41,400 meals in West African countries, 12,400 meals in Sudan, and 7,000 meals in the Philippines.
Created from and for the MENA region, Salma was able to foster authenticity, values, bonds, and ethics that challenge famine, racism, discrimination or marginality. By using design empathy, accompanied by some lively ‘mindfulness’, the final designs were able to foster change, for individuals and the world.
Diane Mikhael
Published in 'Bilingualism in Visual Communication'
Shifting people's perception from money given to meals donated.
This project was creatively lead by Marie, whilst at Wolff Olins Dubai.