The Bio Busters
About the project
What happens when two biology professionals decide to break down complex scientific concepts for the general public? They launch “The Bio Busters”, a podcast that distills the awe-inspiring and complex world of science into digestible nuggets of knowledge, one cell at a time.
The challenge
When it comes to science, credibility and facts are essential; but, The Bio Busters needed something more to stand out in the busy podcast category, which is usually packed with hip, young, and accessible material.
The Bio Busters mark uses science inspired visual cues and humanises them into a playful mark.
The Manifesto of The Bio Busters anchored their purpose in a series of principles, that bridged their goal to the different facets of ‘science.’
Demystifying science for better decisions
Driven by science and a passion for breaking down complex scientific truths into simple facts, The Bio Busters needed to introduce themselves and their approach to the public. We helped them do just that by drafting a manifesto that explained their method but more importantly, their reasons for taking on science: knowing the facts leads to better decisions.
The design solution
The design language adds a burst of vibrant colors and contemporary designs to the universal shapes of science, making them inspiring and accessible at the same time. The fresh look and feel help break down a perception of science as a serious and therefore boring subject, allowing the public to start building a lighter and deeper connection with facts that enable all of us to make better choices
